Successful branding for the Japanese market
Japanese market

5 tips to promote your products and services in Japan

One year has passed since I started my freelance copywriting business during the middle of the global pandemic 🦠

What I have learnt through several projects is that marketing localised products and services to Japanese customers can be very successful ✨

However, there are a few things to keep in mind to ensure your success when promoting your business to the Japanese market.

 Here are my top 5 tips to promote your products and services in Japan efficiently.

1. Showcase your company’s unique value on your ‘About’ page

The quickest way to approach the right customers in Japan is by promoting the authenticity of your products or service.

One way to do this is by making sure you include your company’s history and unique way of doing things on the ‘About’ page on your website.

Japanese customers are happy to read this information (even if it’s long) and will appreciate the unique value your business offers.

2. Include an FAQ section in Japanese

If your target market is high-end, then your customers will understand basic English, and it’s, therefore, ok to leave most of your website in English.

However, it’s a good idea to create an FAQ section in Japanese, which can help you close sales without any hassles because they feel more comfortable inventing your product/service if there’s an FAQ section in their language.

3. Take a multichannel approach to marketing

Digital marketing trends in Japan are different from those in western countries.

Of course, Instagram and YouTube are extremely popular; however, Line (another social media platform) is also quite common in Japan.

Also, as in western countries, different target audiences prefer different platforms.

That’s why it’s important to consider what platforms you’ll promote your products or services on, to ensure you reach the right people.

4. Consider sending gifts

Gifting culture is big in Japan, and Japanese people send gifts seasonally and for various other reasons.

For example, ‘Ochugen’ are gifts given from the 1st of July until the 15th, and ‘Oseibo’ are year-end gifts given in December.

Knowing what gifts are given when is important, as is promoting your products and services at the right time.

5. Be consistent

Lastly, Japanese customers don’t like sales pitches. If they find themselves being pitched to, they tend to stop listening!

Instead, they value consistency. If they see your business consistently marketing itself, they will be more likely to pay attention and try your product or service out.

Then, if they see the value of your product or service in their day-to-day life, they’re much more likely to come back to you and remain loyal to your business.

Final thoughts

Japanese customers appreciate something new. At the same time, they are loyal to quality products and services, which can lead to long-term success in your business.

Also, don’t forget Japan has a large population of over 120 million people – an attractive country for big opportunities!

Let’s chat further!

For more information about how my copywriting services could help you market your products or services in Japan, please message me or send an email to