Marketing in Japan

Marketing to Japanese consumers: What I discovered when I visited my hometown for the first time in 2 years

My personal experience after visiting my hometown for the first time in 2 years If you’ve been following my latest blogs, you’ll know I recently travelled back to Japan. I’ve now finished the 2-week quarantine at my parents’ house where I grew up. Now, I have freedom to go out and about, and wanted to share …

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Getting ready for my post-pandemic trip in late 2021

My personal experience as a traveller Finally, the international border in Australia has been opened. I’m fully vaccinated, which means I can now travel to Japan without requesting a travel exemption. But getting ready to travel internationally looks very different now compared to before the pandemic. So I thought it would be good to share my experience, in case …

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Hi everyone 🙂 I’m Kako, a medical copywriter based in Melbourne.

My business idea was conceived during the pandemic and lockdown situations to help provide complex medical information in plain word. This is based on my original passion to help people, first as a doctor in Japan and then via my corporate experiences in Australia. Since I migrated to Australia in 2005, I have worked in …

Hi everyone 🙂 I’m Kako, a medical copywriter based in Melbourne. Read More »